Digital Marketing is the new and innovative way of marketing using digital technology with the help of internet for online promotion of Business. Mainly the concept of digital marketing has started in 1990 but the major growth of Digital Marketing has achieved in 2010.Many of the business firms has shifted their interest in digital marketing by lacking their interest in traditional business like opening of physical shops etc. The concept of SEO, SEM, Content Marketing, Email Marketing, Affiliated Marketing, Google Analytics are the important elements of digital marketing. These all elements are responsible for the effective online marketing. The main purpose of digital marketing is to promote the product online by bringing genuine traffic to the business site. The SEO is mainly the best tool for generating more and more traffic on the website. The SEO helps in increasing the ranking of the site at both micro and macro level. Email Marketing is also an effective method for increasing the business sale. Email Marketing targets the customer and audience by the emailing them. Content marketing is also a best way of promoting the product by writing the business description in a best way on blog sites. Now days the digital marketing has become the essential part of every business organisation. The traditional way of promoting the business is very costly and time consuming as compare to digital marketing. For example the coca cola company takes 100 years of promoting their product at that level with the help of traditional marketing where as flipkart takes 7 years and whatsapp takes 4 years for their promotion at that level. The social sites play a major role in promoting the product like facebook, twitter, linked in etc. So it’s the demand of time for every business organisation to digitalize their business for the long run survival.