SEARCH ENGINE OPTIMIZATION
Is a strategic way of promoting the website on google, Bing or yahoo by hiking the search results and clicks on website. The main motive of SEO is to promote the website in search results at maximum level so to bring the genuine traffic on website. The SEO is very important and must for every online business website. It is the SEO which increases the site ranking on internet and also converts the search results into business leads. The SEO is of two types
- Off page SEO
- On page SEO
The off page SEO helps in increasing the website ranking on internet by optimizing the Meta tags and content on website. The logo’s and reviews of website is also a part of the on page promotion. The on page SEO helps in increasing the website ranking through Bookmarking registration on bookmarking sites, free classified’s submission, Directory submission, Press release, Forum Submission, Blog commenting, Content Writing, PDF submission, Video Submission and PPT submission etc. The off page SEO has direct impact on increasing site ranking as it gives early results as compare to on page SEO. But the main milestone behind the off Page SEO is keywords. The keywords used in off page SEO must be unique, new and easy for search. The keywords used for promotion must not be duplicate it should be unique but can be common to some extent. The results of SEO can clearly be checked by checking the ranking of site weekly or daily. The ALEXA website helps in checking the site ranking at global level and at national level. There are lots of websites for checking the ranking of website but the Alexa website is the leading in it. THE more SEO THE more the positive and fruitful results for website. So to become successful entrepreneur one should focus on regular promotion of website.